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Amazon’s first big move at Whole Foods was to lower prices on grocery staples, which risked a drop in revenue if shoppers chose to pocket the savings. Instead, the gamble paid off. Throughout the first week, customers still spent similarly high amounts, and the discounts increased new traffic.

The pumpkin spice latte may be Starbucks' most popular seasonal drink, but September is not the top month for sales or customer traffic.

Online retail giant Amazon made headlines recently by announcing its planned purchase of high-end grocer Whole Foods. The market responded immediately with stock price leaps for both companies, and The New York Times speculated that the acquisition will poise Amazon to better compete with another retail behemoth, Walmart, in the brick-and-mortar marketplace. However, Amazon is known for e-commerce, so what will this sale mean for existing online grocery delivery services?