Uncover insights from
billions of purchases

See spending trends among millions of U.S. consumers using eight years of anonymized transactions.

A dashboard that lets you see inside thousands of companies and brands

Our self-service platform supports research on 4,700+ publicly and privately held companies.

Gain visibility into key metrics

Query metrics – such as sales, customer counts, average transaction values, and cross-shopping behavior – for every company and brand on our coverage list.

Explore multiple industries

Our data provides visibility across retail, grocery, DTC, quick-service restaurants, transportation, local delivery, cable/streaming services, and more.

Our proprietary data pipeline transforms raw transaction data into structured data

Merchant Resolution

Transaction descriptions appear in millions of permutations that frequently change, so our refinery deciphers these descriptors, tags them to corresponding merchants, and maps merchants to thousands of business entities.

Enrichment

Our refinery appends and corrects information at the transaction level by inferring location when missing or incorrect, and imputing transaction dates to correct for bank processing time. It also segments online vs in-store purchases for channel insights.

Normalization

As consumer panels experience natural churn due to life changes, our data is normalized every day to account for such fluctuations. This ensures that our metrics are not distorted by changes in panel size.

Real-time insights on consumer behavior for investors and businesses

Investment Research

Our Investment Research solution supports screening/sourcing, thesis validation and diligence, and intra-quarter KPI predictions.

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Market Research

Our Market Research solution supports competitive intelligence, consumer insights, and growth strategy analyses.

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Ready to unlock powerful insights?

Request a demo to see how transaction data can answer your real-time questions on company performance and consumer behavior.