Uncover insights from
billions of purchases
See spending trends among millions of U.S. consumers using ten years of transactions.
A dashboard that lets you see inside thousands of companies and brands
Our self-service platform supports research on 5,700+ publicly and privately held companies.
Gain visibility into key metrics
Query metrics – such as sales, customer counts, average transaction values, and cross-shopping behavior – for every company and brand on our coverage list.
Explore multiple industries
Our data provides visibility across retail, grocery, DTC, quick-service restaurants, transportation, local delivery, cable/streaming services, and more.
Our proprietary data pipeline transforms raw transaction data into structured data
Transaction descriptions appear in millions of permutations that frequently change, so our refinery deciphers these descriptors, tags them to corresponding merchants, and maps merchants to thousands of business entities.
Our refinery appends and corrects information at the transaction level by inferring location when missing or incorrect, and imputing transaction dates to correct for bank processing time. It also segments online vs in-store purchases for channel insights.
As consumer panels experience natural churn due to life changes, our data is normalized every day to account for such fluctuations. This ensures that our metrics are not distorted by changes in panel size.
Real-time insights on consumer trends for investors and businesses
Ready to unlock powerful insights?
Request a demo to see how transaction data can answer your real-time questions on company performance and consumer trends.