Transaction data is complicated.
We love a good challenge.
About Us
Second Measure is a technology company that analyzes billions of anonymized purchases to help some of the world’s largest brands and investment firms answer real-time questions on company performance and consumer behavior.
We’re based in the Bay Area with an office in New York, and are proudly backed by Bessemer Venture Partners, Goldman Sachs, Citi Ventures, Jefferies Investment Group, Y Combinator, and other top investors.
Rooted in Data
Our team hails from data-rich environments in both academia and industry—everything from ad tech and video games to cognitive neuroscience and high-energy physics.
This diversity of thought fosters novel solutions. We draw on statistical techniques from a range of fields to solve the complex problems of transaction data enrichment, normalization, and visualization.
We believe transaction data is most valuable when our clients can use it to answer their own questions. By providing an exploratory platform, we empower our clients to uncover their own insights.
Rooted in Data
Our team hails from data-rich environments in both academia and industry—everything from ad tech and video games to cognitive neuroscience and high-energy physics.
This diversity of thought fosters novel solutions. We draw on statistical techniques from a range of fields to solve the complex problems of transaction data enrichment, normalization, and visualization.
We believe transaction data is most valuable when our clients can use it to answer their own questions. By providing an exploratory platform, we empower our clients to uncover their own insights.
Our Founders
Mike Babineau and Lillian Chou met while building large-scale infrastructure and pipelines to help their colleagues query crucial data. They realized that other companies also wanted complex datasets to be made accessible for real-time exploration—without a data scientist in the room. Mike and Lillian built a team well-versed in approaches from the tech world to develop a product that bridges the gap between raw transaction data and consumer behavior knowledge.
Engineered to solve problems
Join a team focused on bringing technical solutions to our clients’ strategic challenges.