An analytics platform that lets you see inside companies.

Our Data

Billions of anonymized purchases from millions of U.S. consumers.

Our Platform

A self-service platform that enables you to answer your own questions in real-time.

Answer Questions Like:

"What Second Measure has built is revolutionary. The visibility their platform provides — it’s essentially a CEO dashboard for any consumer company. This represents the future of investment and market research."

Michael Recce Photo

Michael Recce

Chief Data Scientist,

Neuberger Berman

"We leverage Second Measure's data platform to benchmark ourselves vs. our competitors. This powerful tool helps us learn about our customer's behavior - where our best customers come from, their preferences, etc. It has become an essential tool to help drive key strategic decisions."

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Trina Spear

Co-CEO / Co-Founder,


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Data analysis you never thought possible, delivering answers you didn’t see coming.