U.S. consumer spending has been altered by the coronavirus pandemic. Our data reveals that consumers are changing the way they pay for goods and services, with some industries seeing spending shift toward online purchases. Additionally, the pandemic has changed the types of purchases consumers are making, with stimulus recipients increasing their spending on big-ticket items. … Continued
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A research blog transforming data into stories about consumer behavior. Hundreds of journalists trust our data. We have been cited in The New York Times, The Wall Street Journal, Bloomberg, and more.
As U.S. consumers stay home amid the pandemic, they are flocking to streaming services for entertainment. The streaming industry’s sales grew 47 percent year-over-year in April 2020 compared to a 39 percent year-over-year sales increase in April 2019. Mandatory stay-at-home-orders, combined with the entry of a new market player, Disney+, and the rising popularity of … Continued
As many Americans have spent weeks at home during the COVID-19 pandemic, apparel retail has been among the hardest hit industries, while ecommerce has been thriving. Where does this leave online sellers of secondhand fashion? Like the merchandise on their sites, the answer is a mixed bag. In recent months, year-over-year sales were down more … Continued
The coronavirus outbreak is prompting many Americans to forgo gatherings and non-essential activities, which is expected to lead to a drop in sales for ride-hailing and scooter companies. But, through February, sales data shows, it was largely business as usual.
Meal delivery sales are expected to spike as more Americans shelter at home during the coronavirus outbreak. Our data shows sales did grow year-over-year in February, but not as much as many predict they will in March.
Panic buying fuels explosive sales Earlier this year, the dawn of COVID-19 triggered mass stockpiling of toilet paper, causing widespread shortages. Second Measure’s data shows that one company in particular has benefited from this: Tushy, which sells bidets and bamboo toilet paper. Both Tushy’s sales and customer counts increased six-fold the week of March 9th, … Continued