About Data Points

A research blog transforming data into stories about consumer behavior. Hundreds of journalists trust our data. We have been cited in The New York Times, The Wall Street Journal, Bloomberg, and more.

    Uber vs. Lyft: Who’s tops in the battle of U.S. rideshare companies

    When U.S. cities and states faced shelter-in-place orders to limit the spread of the coronavirus, Americans’ reduced mobility resulted in plummeting sales at rideshare companies. With the exception of a late 2020 dip, sales have been gradually recovering since April 2020. However, Uber sales were still down 21 percent year-over-year and Lyft sales were down 19 percent year-over-year as of March 2021.

    COVID-19 Shakes Up Smoothie Kit Sales

    While consumers have often looked to on-the-go breakfast options, breakfast at home has been making a comeback during COVID-19. But it’s not just cereal and pancakes that are now in demand. Similar to the trend of surging meal kit sales, consumers have been flocking to smoothie subscription boxes. Consumer spending data reveals how sales for … Continued

    Dollar Store Sales Buck COVID Era Retail Trends

    Brick-and-mortar retailers have been suffering during COVID-19, but one category that is expanding is dollar stores. Demand for the inexpensive groceries and household items found in dollar stores skyrocketed in 2020, especially in rural areas with fewer shopping options. An analysis of transaction data found that among dollar stores, Dollar General experienced the highest sales … Continued

    DTC Companies Give Vitamin Industry a Boost

    The pandemic has had a mixed impact on vitamin companies. While wellness giant GNC declared bankruptcy in June and announced it would close 1,200 stores, DTC vitamin companies are flourishing. More specifically, ecommerce vitamin companies like Ritual and Persona have seen their sales and market share increase during the pandemic—appealing to customers through a combination … Continued