About Data Points

A research blog transforming data into stories about consumer trends. Hundreds of journalists trust our data. We have been cited in The New York Times, The Wall Street Journal, Bloomberg, and more.

Uber vs. Lyft: Who’s tops in the battle of U.S. rideshare companies

When U.S. cities and states faced shelter-in-place orders to limit the spread of the coronavirus, Americans’ reduced mobility resulted in plummeting sales at rideshare companies. Bloomberg Second Measure’s transaction data shows that while sales at rideshare industry leaders Lyft (NASDAQ: LYFT) and Uber (NYSE: UBER) began to recover shortly after their early pandemic drop, they did so at different rates.

Janine Perri — 17 May 2023

Which company is winning the restaurant food delivery war?

When many Americans sheltered in their homes early in the coronavirus pandemic, meal delivery sales reached new heights. Bloomberg Second Measure’s consumer transaction data shows that in April 2020, combined sales for major meal delivery services grew 162 percent year-over-year and 59 percent compared to the previous month. Despite new macroeconomic challenges such as rising … Continued

Janine Perri — 15 May 2023

Krispy Kreme’s sales per customer has grown amid premiumization trend

In recent years, Krispy Kreme Inc (NASDAQ: DNUT) debuted a range of products at higher price points such as fritters, cinnamon rolls, and hand-cut doughnuts. This is in line with the emerging trend dubbed premiumization, as companies across various industries increasingly put an emphasis on higher-priced products in order to increase profit margins. Ahead of … Continued

Michal Kaczmarski — 09 May 2023

Netflix saw sales growth in Q1 2023, while new ad-supported subscription tier is still catching on

On April 18, 2023, Netflix (NASDAQ: NFLX) announced its FY23 Q1 revenue results. Despite initiatives aimed at boosting its sales and subscription numbers, such as the recently introduced ad-supported subscription tier, Netflix reported an earnings miss. Transaction data shows that while the company’s Q1 2023 U.S. sales grew compared to Q1 2022 and Q1 2021, … Continued

Michal Kaczmarski — 21 Apr 2023

Amid decreased consumer spending on electronics, Best Buy’s average sales per customer still surpasses pre-COVID levels

In its recent fourth quarter earnings call, Best Buy Co Inc (NYSE: BBY) projected another year of lower consumer spending on electronics. The electronics retailer saw strong consumer sales in the early months of the COVID-19 pandemic, as work-from-home policies drove spending on home office equipment. More recently, however, Best Buy has experienced challenges related … Continued

Janine Perri — 11 Apr 2023

Ollie’s Bargain Outlet’s sales growth exceeded discount and big-box competitors in early 2023

Amid soaring inflation, many consumers have been turning to lower-price retailers—including discount grocers, big-box stores, and dollar stores—to shop for essential items without breaking the bank. Ollie’s Bargain Outlet (NASDAQ: OLLI), a discount closeout retailer that sells a range of products such as food, clothing, electronics, automotive, and home goods, has reportedly seen similar increases … Continued

Janine Perri — 03 Apr 2023