About Data Points

A research blog transforming data into stories about consumer behavior. Hundreds of journalists trust our data. We have been cited in The New York Times, The Wall Street Journal, Bloomberg, and more.

Which company is winning the restaurant food delivery war?

When many Americans sheltered in their homes early in the coronavirus pandemic, meal delivery sales reached new heights. Our data reveals that in September 2021, sales for meal delivery services grew 17 percent year-over-year.

Janine Perri — 14 Oct 2021

Uber vs. Lyft: Who’s tops in the battle of U.S. rideshare companies

When U.S. cities and states faced shelter-in-place orders to limit the spread of the coronavirus, Americans’ reduced mobility resulted in plummeting sales at rideshare companies. With the exception of a late 2020 dip, sales have been gradually recovering since April 2020.

Janine Perri — 14 Oct 2021

Hardware store sales growth decelerating after pandemic-fueled surge

Consumer transaction data reveals that sales for the home improvement industry skyrocketed early in the pandemic as many consumers stayed at home during shelter-in-place orders. A year and a half later, home improvement sales are still higher than pre-pandemic levels, but sales growth at a select group of major hardware store chains did not maintain … Continued

Janine Perri — 06 Oct 2021

Spikes in Office Depot’s back-to-school sales vary by metro area

This back-to-school season marks the first time that many students across the U.S. are returning to the classroom since schools transitioned to remote instruction in March 2020 amid the coronavirus pandemic. Interestingly, August 2021 consumer sales for office supply company Office Depot (which includes stores under the Office Depot and OfficeMax brands) were lower than … Continued

Janine Perri — 27 Sep 2021

Pumpkin spice and everything nice for Starbucks sales during fall menu launch

The return of the pumpkin spice latte—or “PSL” to its loyal fans—is heralded as the unofficial start of fall. Starbucks and Dunkin are two of the largest coffee chains known for selling this seasonal treat. But does the return of the PSL affect sales at these two companies? Consumer transaction data found no major changes … Continued

Janine Perri — 20 Sep 2021

Eyewear sales rising as Warby Parker sets sights on IPO

Warby Parker—a Digitally Native Vertical Brand (DNVB) specializing in eyewear—has visions of an IPO. Warby Parker is known for its at-home try-ons and its “buy a pair, give a pair” initiative. The DTC company started in ecommerce and later became omnichannel, with a network of stores throughout the U.S. Consumer transaction data shows how sales … Continued

Janine Perri — 15 Sep 2021