Author: Michal Kaczmarski

Krispy Kreme’s sales per customer has grown amid premiumization trend
In recent years, Krispy Kreme Inc (NASDAQ: DNUT) debuted a range of products at higher price points such as fritters, cinnamon rolls, and hand-cut doughnuts. This is in line with the emerging trend dubbed premiumization, as companies across various industries increasingly put an emphasis on higher-priced products in order to increase profit margins. Ahead of … Continued
Michal Kaczmarski — 09 May 2023
Netflix saw sales growth in Q1 2023, while new ad-supported subscription tier is still catching on
On April 18, 2023, Netflix (NASDAQ: NFLX) announced its FY23 Q1 revenue results. Despite initiatives aimed at boosting its sales and subscription numbers, such as the recently introduced ad-supported subscription tier, Netflix reported an earnings miss. Transaction data shows that while the company’s Q1 2023 U.S. sales grew compared to Q1 2022 and Q1 2021, … Continued
Michal Kaczmarski — 21 Apr 2023
Grocery Outlet’s sales have soared amid high food prices
In 2022, high inflation impacted sales trends across various retail sectors in the U.S.—from big-box stores and discount chains to grocery companies. While inflation began easing in mid-2022, food prices have remained elevated throughout 2022 and into 2023. Amid rising food prices, discount grocery chain Grocery Outlet (NASDAQ: GO) saw its sales in the first … Continued
Michal Kaczmarski — 14 Mar 2023
After robust growth early in the pandemic, are Chewy’s sales still a howling success?
Pet supply companies saw their sales rise early in the pandemic, as many U.S. consumers adopted pets during the pandemic lockdowns. In the case of Chewy (NYSE: CHWY), a digitally-native pet supply company, sales remain elevated more than two years into the pandemic, Bloomberg Second Measure’s consumer transaction data shows. A closer look reveals, however, … Continued
Michal Kaczmarski — 13 Oct 2022
Will Party City’s Halloween sales balloon in 2022?
Following Party City Holdco Inc’s (NYSE: PRTY) FY22 Q2 earnings beat, the company announced its hiring of 20,000 additional workers, anticipating a busy Halloween in 2022. Bloomberg Second Measure’s consumer transaction data shows that Party City Holdco Inc.’s U.S. sales increased year-over-year in October 2021, but are yet to reach pre-pandemic levels. Additionally, we found … Continued
Michal Kaczmarski — 03 Oct 2022
Gap Inc saw double-digit sales growth for some of its brands
Gap Inc (NYSE: GPS) recently saw its CEO step down amidst weakening sales and supply chain issues. However, our consumer transaction data shows that while some brands within Gap Inc’s portfolio—Old Navy and its namesake brand Gap—saw their U.S. sales decline year-over-year in Q2 2022, other brands like Athleta, Banana Republic, and Banana Republic Factory … Continued
Michal Kaczmarski — 29 Jul 2022