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A research blog transforming data into stories about consumer behavior. Hundreds of journalists trust our data. We have been cited in The New York Times, The Wall Street Journal, Bloomberg, and more.

Amazon Prime Day 2020 Was the Biggest Ever

It’s prime time for online shopping. Earlier this year, Amazon announced that it would shift its annual Prime Day from mid-July to mid-October in response to the COVID-19 pandemic. New sales data shows that Amazon Prime Day 2020, which took place on October 13 and 14, outperformed previous Prime Days while also ushering in an … Continued

Janine Perri — 10 Nov 2020

Gymshark’s new customer acquisition is devouring the competition

Founded in 2012, Gymshark had been swimming along stealthily until it snapped up its first ever funding round from General Atlantic at a $1.3B valuation. Its focus has primarily been on building an influencer community and selling to consumers in its home country, the UK. Its founder, Ben Francis, is now looking to shift his … Continued

Sitara Ramesh — 01 Oct 2020

Grocery spending reveals where New York and California residents may be migrating

As some U.S. employers consider expanding the role of telework at their companies, many Americans may be working remotely indefinitely and have the freedom to flee COVID-19 hot zones in favor of greener pastures. By using grocery spending as a proxy for residency, transaction data reveals which of the states hardest hit by the pandemic … Continued

Kate Gessner — 29 Sep 2020

Drizly dominates alcohol delivery market

The popularity of alcohol delivery services has skyrocketed with the introduction of pandemic-driven social distancing policies. Given the closure of bars across the country, consumers are turning towards more convenient alternatives to get their happy hour beverages. Within the alcohol delivery market, Drizly has set itself apart from the crowd. The company—which recently raised $50 … Continued

Liyin Yeo — 15 Sep 2020

Renewed appetite for meal kits has sales rising at HelloFresh

The struggling meal kit industry has flourished in the COVID-19 era. Whereas industry sales had previously fallen 5 percent in July 2019, the industry has gained tailwinds a year later, growing an average of 101 percent in July 2020. As shelter-in-place orders left many Americans with extra time for home cooking, a closer look at … Continued

Liyin Yeo — 02 Sep 2020

Pandemic fuels telehealth industry growth

COVID-19 has catalyzed sales growth in the telehealth industry, as patients turn to online doctors as a safer and more convenient way to receive medical advice. The industry has witnessed skyrocketing year-over-year growth since March 16, the week most states issued shelter-in-place orders, and has since sustained strong growth. Year-over-year growth reached a five-year high … Continued

Liyin Yeo — 20 Aug 2020