About Data Points

A research blog transforming data into stories about consumer behavior. Hundreds of journalists trust our data. We have been cited in The New York Times, The Wall Street Journal, Bloomberg, and more.

Grocery spending reveals where New York and California residents may be migrating

As some U.S. employers consider expanding the role of telework at their companies, many Americans may be working remotely indefinitely and have the freedom to flee COVID-19 hot zones in favor of greener pastures. By using grocery spending as a proxy for residency, transaction data reveals which of the states hardest hit by the pandemic … Continued

Kate Gessner — 29 Sep 2020

Drizly dominates alcohol delivery market

The popularity of alcohol delivery services has skyrocketed with the introduction of pandemic-driven social distancing policies. Given the closure of bars across the country, consumers are turning towards more convenient alternatives to get their happy hour beverages. Within the alcohol delivery market, Drizly has set itself apart from the crowd. The company—which recently raised $50 … Continued

Liyin Yeo — 15 Sep 2020

Renewed appetite for meal kits has sales rising at HelloFresh

The struggling meal kit industry has flourished in the COVID-19 era. Whereas industry sales had previously fallen 6 percent in July 2019, the industry has gained tailwinds a year later, growing an average of 105 percent in July 2020. As shelter-in-place orders left many Americans with extra time for home cooking, a closer look at … Continued

Liyin Yeo — 02 Sep 2020

Pandemic fuels telehealth industry growth

COVID-19 has catalyzed sales growth in the telehealth industry, as patients turn to online doctors as a safer and more convenient way to receive medical advice. The industry has witnessed skyrocketing year-over-year growth since March 16, the week most states issued shelter-in-place orders, and has since sustained strong growth. Year-over-year growth reached a five-year high … Continued

Liyin Yeo — 20 Aug 2020

Instacart dominates delivery, while top grocers see little shift in market share

Even staple categories like grocery are facing upheaval as COVID-19 continues to impact U.S. consumer spending. While grocers themselves have seen some shifts in spending behavior, the largest change has taken place among delivery services, which saw sales increase 146 percent year-over-year. Grocery delivery, previously thought of as a costly convenience, has become an essential … Continued

Kate Gessner — 13 Aug 2020

What kind of consumers did LULU acquire with its purchase of Mirror?

The home fitness industry is growing rapidly, with several companies now offering interactive fitness hardware with subscription access to classes, private training, or workouts. High-tech at-home workouts have been increasing in popularity, and among select private companies in this space, recent growth has been impressive. Our data indicates that Q2 2020 saw nearly 780 percent … Continued

Matt Best — 28 Jul 2020