About Data Points

A research blog transforming data into stories about consumer behavior. Hundreds of journalists trust our data. We have been cited in The New York Times, The Wall Street Journal, Bloomberg, and more.

    Gym sales warm up as home fitness cools down

    Fitness centers and gyms in many states are reopening as vaccination rates continue to increase. However, while gym facilities were closed early in the pandemic, many people turned to home fitness companies for workout equipment. Sales growth skyrocketed for home fitness brands over the past year, and one emerging player in the industry, Mirror, was … Continued

    Airline sales taking off

    As the U.S. economy reopens, consumer spending has increased in travel-related sectors. Transaction data shows sales for air travel, hotels, and travel arrangement services have increased since plummeting in March 2020, and rose dramatically in March 2021, while the cruise industry’s recovery remains sluggish. Within the airline industry, both full-service and low-cost airlines have been … Continued

    Fashion resale platforms outperform retailers during pandemic

    As environmentally-conscious consumers turn away from fast fashion and seek more sustainable alternatives, resale marketplaces have been on the rise. Furthermore, traditional retailers have started implementing new resale initiatives; Lululemon recently announced a resale program for pre-owned activewear, and Neiman Marcus launched a platform for its stylists to sell clients’ unwanted handbags and accessories. Transaction … Continued

    Robinhood’s band of investors grows during COVID-19 era

    Retail trading has been booming during the pandemic, sending trading volumes to record highs as everyday investors joined in on the historic rally in equities. Momentum has been growing for several years, as the barriers to entry have fallen. App-based brokerages such as Robinhood and Webull have grown in popularity and made investing more accessible … Continued

    One year later, DTC toilet paper companies still on a roll

    Shortly before shelter-in-place orders went into effect in March 2020, many retailers experienced the mad dash of customers stockpiling toilet paper. As supply ran out in brick-and-mortar stores, some consumers turned to DTC companies—such as Who Gives a Crap and Tushy—that offer bathroom products. Who Gives a Crap sells bamboo and recycled toilet paper as … Continued