After sweating out the early months of COVID-19, several national gym chains are finally experiencing a healthy increase in membership levels. Our competitive analysis of gym companies illustrates that U.S. customer counts steadily increased throughout 2021, and memberships at gym chains such as Crunch Fitness, Planet Fitness, and Anytime Fitness almost reached or exceeded pre-pandemic … Continued

Fitness centers and gyms in many states are reopening as vaccination rates continue to increase. However, while gym facilities were closed early in the pandemic, many people turned to home fitness companies for workout equipment. Sales growth skyrocketed for home fitness brands over the past year, and one emerging player in the industry, Mirror, was … Continued

The pandemic has had a mixed impact on vitamin companies. While wellness giant GNC declared bankruptcy in June and announced it would close 1,200 stores, DTC vitamin companies are flourishing. More specifically, ecommerce vitamin companies like Ritual and Persona have seen their sales and market share increase during the pandemic—appealing to customers through a combination … Continued