About Data Points

A research blog transforming data into stories about consumer behavior. Hundreds of journalists trust our data. We have been cited in The New York Times, The Wall Street Journal, Bloomberg, and more.

    COVID-19 shakes up smoothie kit sales

    While consumers have often looked to on-the-go breakfast options, breakfast at home has been making a comeback during COVID-19. But it’s not just cereal and pancakes that are now in demand. Similar to the trend of surging meal kit sales, consumers have been flocking to smoothie subscription boxes. Consumer spending data reveals how sales for … Continued

    Dollar store sales buck COVID era retail trends

    Brick-and-mortar retailers have been suffering during COVID-19, but one category that is expanding is dollar stores. Demand for the inexpensive groceries and household items found in dollar stores skyrocketed in 2020, especially in rural areas with fewer shopping options. An analysis of transaction data found that among dollar stores, Dollar General experienced the highest sales … Continued

    DTC companies give vitamin industry a boost

    The pandemic has had a mixed impact on vitamin companies. While wellness giant GNC declared bankruptcy in June and announced it would close 1,200 stores, DTC vitamin companies are flourishing. More specifically, ecommerce vitamin companies like Ritual and Persona have seen their sales and market share increase during the pandemic—appealing to customers through a combination … Continued

    Kids’ education box companies in a class of their own

    Subscription boxes have been booming during the pandemic, enabling consumers to shop for products such as food, alcohol, beauty, and clothing from the comfort of homes. As schools nationwide transitioned to remote learning–with several remaining online into 2021–another area that’s been experiencing renewed interest is subscription boxes for kids.  Over the past few years, several … Continued

    Sneaker resellers putting their best foot forward

    Aftermarket sneaker resellers have witnessed a surge in consumer demand over the last 12 months, likely accelerated by the closure of brick-and-mortar sneaker stores during the pandemic. While traditional sneaker retailers—FootLocker, FinishLine, and ShoePalace—saw little or no growth in 2019 and then experienced a collective year-over-year sales decrease of 72 percent in April 2020, aftermarket … Continued