At some gyms, the New Year’s set keeps memberships longest
Fitness centers attract many new customers in January. Most of us are bad at keeping New Year's resolutions, but these members, surprisingly, stick around.
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Whale Watching: Many companies earn a huge portion of sales from a few customers
Historically, whales have gotten a bad rap. In Greek mythology, whales were depicted as ferocious sea monsters, and we all know how Moby Dick ends. However, for many consumer businesses, the “whales” are a prized catch. The term refers to the big spenders, high-rollers, and frequent flyers responsible for an outsized share of a company’s sales.
Amazon is primed to gain on Walmart this holiday season
As America’s biggest retailer, Walmart has outsold Amazon in past holiday seasons. But debit and credit card transactions show Amazon is narrowing the gap.
For 13% of major U.S. brands, Black Friday is the biggest shopping day of the year
lack Friday has a longstanding reputation as the biggest shopping day of the year, but does it really live up to the hype? Turns out, the answer is yes.
Despite Black Friday closure, REI holiday sales climb
Black Friday backlash has been on the rise in recent years, and perhaps no store has been a stauncher opponent than REI, which will be closed on Thanksgiving and Black Friday for the third year in a row. While closing on Black Friday has been a principled—rather than promotional—move, the decision didn’t hurt the company’s bottom line. Against odds, the first closure in 2015 actually coincided with an increase in year-over-year sales for Black Friday week.
One year after election, Trump-bump subscribers still with The New York Times
This month marks the one-year anniversary of Donald Trump’s election to the presidency. We can now see that people who subscribed to The New York Times during the election have stuck around.