About Data Points

A research blog transforming data into stories about consumer trends. Hundreds of journalists trust our data. We have been cited in The New York Times, The Wall Street Journal, Bloomberg, and more.

One year after election, Trump-bump subscribers still with The New York Times

This month marks the one-year anniversary of Donald Trump’s election to the presidency. We can now see that people who subscribed to The New York Times during the election have stuck around.

Rosie Cima — 16 Nov 2017

Applebee’s serves up biggest sales of the year with Veterans-Day deal

What’s the secret to tripling sales? For Applebee’s, it’s giving away free food.

Kate Gessner — 09 Nov 2017

Four metrics that show Uber’s not as bad off as you think

There’s no denying it’s been a rough year for Uber, and Lyft has been encroaching on its market share. But the company isn't as bad off as it seems.

Kathryn Roethel Rieck — 02 Nov 2017

Blue Apron? HelloFresh? Home Chef? We looked at 9 meal kits to see who steps up to the plate

The popular clothing-subscription company Stitch Fix filed for its much-anticipated IPO, and investors can’t wait to see what it will become. One thing it probably won’t be is another Blue Apron.

Kate Gessner — 26 Oct 2017

Why Stitch Fix isn’t like Blue Apron (and how it stacks up in its own industry)

The popular clothing-subscription company Stitch Fix filed for its much-anticipated IPO last week, and investors can’t wait to see what it will become. One thing it probably won’t be, though, is another Blue Apron.

Kathryn Roethel Rieck — 26 Oct 2017

Free burritos helped, but Chipotle sales still not recovered from outbreaks

It took Chipotle nearly two years, but its sales had almost recovered from several food-poisoning outbreaks that plagued its stores—and its customers—in late 2015. After a lot of reparations in the form of free burritos, sales earlier this year were nearing pre-outbreak levels. But then in July, norovirus turned up in a Virginia Chipotle.

Kate Gessner — 19 Oct 2017