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A research blog transforming data into stories about consumer trends. Hundreds of journalists trust our data. We have been cited in The New York Times, The Wall Street Journal, Bloomberg, and more.

    The success of Gobble’s pivot

    Gobble was started in 2011 as a marketplace for home-cooked food. By 2014, they had become a pre-cooked meal subscription service as part of YC. Neither model really took off, so in September they pivoted again – this time to meal kits. Here’s what happened: Gobble hasn’t revealed their monthly numbers, but we believe this … Continued

    Did Munchery juice their numbers before fundraising?

    In the months before their Series C, Munchery acquired a large number of low-quality customers. While this doubled their customer base, revenue increased just 30%. The impact on Munchery’s numbers was profound: Monthly revenue per customer dropped from $75 to $53 Month-over-month retention dropped from 56% to 38% Comparing the newly-acquired customers to prior cohorts: … Continued