Bloomberg Second Measure transaction data analytics feeds are now available for the first time via Bloomberg Data License. This enables quants and research analysts to seamlessly connect our dataset with Bloomberg’s more traditional Data License content for early insight into the performance of consumer companies with greater depth of analysis.
Read the announcement here.
A research blog transforming data into stories about consumer trends.
Hundreds of journalists trust our data. We have been cited in The New York Times, The Wall Street Journal, Bloomberg, and more.
In the last six months, MoviePass has exploded in popularity. Data shows subscribers really are spending more at movie theaters, as MoviePass's CEO predicted, but will it be enough?
Joining Stitch Fix didn’t change what customers spent at traditional fashion retailers, but it dramatically increased how much they spent on fashion overall."
Among those who've paid to use a dating platform, many turned to established sites, like Match.com. But sparks are flying at Tinder and Bumble, where rapid matchmaking has led to rapid sales growth.
Papa John’s predicted Q4 sales would flounder due to controversial NFL protests. It turned out to be true, but not for the reason the company expected.
Autonomous vehicles will shake up the landscape of existing car services. But which are true disruptors? Buckle up as we look at where the U.S. ride-hailing and car-sharing industry stands—for now.