By using grocery spending as a proxy for residency, transaction data reveals which of the states hardest hit by the pandemic are most likely to see residents leaving—and where they might be headed.
Author: Kate Gessner
Even staple categories like grocery are facing upheaval as COVID-19 continues to impact U.S. consumer spending. While grocers themselves have seen some shifts in spending behavior, the largest change has taken place among delivery services, which saw sales increase 146 percent year-over-year.
As many Americans have spent weeks at home during the COVID-19 pandemic, apparel retail has been among the hardest hit industries, while ecommerce has been thriving. Where does this leave online sellers of secondhand fashion?
The COVID-19 pandemic has crippled many traditional retailers, with previous analyses showing clothing store sales dropping by half, or more. As many Americans are still unable to patronize brick-and-mortars, that spending may be increasingly displaced toward online shopping. Nationwide, the latest data reveals that weekly ecommerce sales are up 80 percent year-over-year.
In response to the coronavirus pandemic, the U.S. government has begun issuing economic impact payments via the IRS to qualifying Americans. These cash infusions are helping U.S. consumers cover their basic expenses as well as stimulating the economy at large. By identifying members of our U.S. consumer panel who have received a payment, our latest analysis measures the relative impact of stimulus on spending behaviors.
In the COVID-19 era, U.S. pet owners are increasingly turning to Chewy.com, but shelter-in-place orders have been hard on Wag and Rover.