Author: Brandon Liverence

Joining Stitch Fix didn’t change what customers spent at traditional fashion retailers, but it dramatically increased how much they spent on fashion overall."

Kathryn Gessner and Kathryn Roethel Rieck contributed to this report. Historically, whales have gotten a bad rap. In Greek mythology, whales were depicted as ferocious sea monsters, and we all know how Moby Dick ends. However, for many consumer businesses, the “whales” are a prized catch. The term refers to the big spenders, high-rollers, and … Continued