Joining Stitch Fix didn’t change what customers spent at traditional fashion retailers, but it dramatically increased how much they spent on fashion overall."
Author: Brandon Liverence
Kathryn Gessner and Kathryn Roethel Rieck contributed to this report. Historically, whales have gotten a bad rap. In Greek mythology, whales were depicted as ferocious sea monsters, and we all know how Moby Dick ends. However, for many consumer businesses, the “whales” are a prized catch. The term refers to the big spenders, high-rollers, and … Continued