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A research blog transforming data into stories about consumer trends. Hundreds of journalists trust our data. We have been cited in The New York Times, The Wall Street Journal, Bloomberg, and more.

Ollie’s Bargain Outlet’s sales growth exceeded discount and big-box competitors in early 2023

Amid soaring inflation, many consumers have been turning to lower-price retailers—including discount grocers, big-box stores, and dollar stores—to shop for essential items without breaking the bank. Ollie’s Bargain Outlet (NASDAQ: OLLI), a discount closeout retailer that sells a range of products such as food, clothing, electronics, automotive, and home goods, has reportedly seen similar increases … Continued
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As shoe retailers kick off new growth strategies, transaction data projected earnings surprises for Foot Locker and Nike

On March 20, 2023, Foot Locker Inc (NYSE: FL) reported fourth quarter revenue that exceeded investors’ expectations and remained relatively consistent compared to the year before. The day after Foot Locker’s earnings call, Nike Inc (NYSE: NKE) also announced an earnings surprise for its third fiscal quarter of 2023. Bloomberg Second Measure’s transaction data correctly … Continued
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Grocery Outlet’s sales have soared amid high food prices

In 2022, high inflation impacted sales trends across various retail sectors in the U.S.—from big-box stores and discount chains to grocery companies. While inflation began easing in mid-2022, food prices have remained elevated throughout 2022 and into 2023. Amid rising food prices, discount grocery chain Grocery Outlet (NASDAQ: GO) saw its sales in the first … Continued
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Bloomberg Second Measure data beat consensus estimates for Burlington three holiday quarters in a row

Amid a highly-anticipated earnings season for retailers, off-price chain Burlington (NYSE: BURL) reported earnings that beat investors’ expectations in the fourth quarter of 2022. Ahead of Burlington’s holiday quarter earnings announcement, Bloomberg Second Measure transaction data projected $2.78 billion in revenue—within two percent of Burlington’s reported revenue—while the mean consensus estimate was more than 5 … Continued
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Ahead of Target’s earnings call, transaction data projected a Q4 revenue increase

After months of challenges related to excess inventory as well as changing consumer trends amid high inflation, Target Corporation (NYSE: TGT) surprised investors with its announcement that its revenue for the fiscal quarter ending on January 28, 2023 (FY22 Q4) increased 1 percent compared to the previous year. While consensus expected sales to drop year-over-year, … Continued
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