• Retail & Ecommerce

    Tushy thriving during pandemic-driven toilet paper shortage

    Panic buying fuels explosive sales Earlier this year, the dawn of COVID-19 triggered mass stockpiling of toilet paper, causing widespread shortages. Second Measure’s data shows that one company in particular has benefited from this: Tushy, which sells bidets and bamboo toilet paper. Both Tushy’s sales and customer counts increased six-fold the week of March 9th, … Continued
    • Retail & Ecommerce

    Pandemic surge in ecommerce spending continues across the U.S.

    The COVID-19 pandemic has crippled many traditional retailers, with previous analyses showing clothing store sales dropping by half, or more. As many Americans are still unable to patronize brick-and-mortars, that spending may be increasingly displaced toward online shopping. Nationwide, the latest data reveals that weekly ecommerce sales are up 80 percent year-over-year.  The week of … Continued
    • Retail & Ecommerce

    Discretionary Spending Up Among Stimulus Payment Recipients

    In response to the coronavirus pandemic, the U.S. government has begun issuing economic impact payments via the IRS to qualifying Americans. To date, the majority of stimulus payments hit bank accounts on April 14, 15, 21, and 22. These cash infusions are helping U.S. consumers cover their basic expenses as well as stimulating the economy … Continued
    • Retail & Ecommerce

    Consumer spending shifts by industry in the COVID-19 era

    The coronavirus continues to impact Americans’ daily lives as many face the stark reality of shelter-in-place orders and a volatile financial market. By analyzing consumer spending, Second Measure transaction data can surface U.S. spending trends in near-real time to provide insights in these unprecedented times. Recent data reveals, as of the week of March 23 … Continued