Shortly before shelter-in-place orders went into effect in March 2020, many retailers experienced the mad dash of customers stockpiling toilet paper. As supply ran out in brick-and-mortar stores, some consumers turned to DTC companies—such as Who Gives a Crap and Tushy—that offer bathroom products. Who Gives a Crap sells bamboo and recycled toilet paper as … Continued

Brick-and-mortar retailers have been suffering during COVID-19, but one category that is expanding is dollar stores. Demand for the inexpensive groceries and household items found in dollar stores skyrocketed in 2020, especially in rural areas with fewer shopping options. An analysis of transaction data found that among dollar stores, Dollar General experienced the highest sales … Continued

Since restrictions on social gatherings were introduced in March 2020, many U.S. consumers have turned to animal adoption to keep themselves company during the coronavirus pandemic. The pet industry as a whole observed 18 percent growth from March to December of 2020, with most of this growth driven by the pet supplies sector. Sales for … Continued

Subscription boxes have been booming during the pandemic, enabling consumers to shop for products such as food, alcohol, beauty, and clothing from the comfort of homes. As schools nationwide transitioned to remote learning–with several remaining online into 2021–another area that’s been experiencing renewed interest is subscription boxes for kids.  Over the past few years, several … Continued

Aftermarket sneaker resellers have witnessed a surge in consumer demand over the last 12 months, likely accelerated by the closure of brick-and-mortar sneaker stores during the pandemic. While traditional sneaker retailers—FootLocker, FinishLine, and ShoePalace—saw little or no growth in 2019 and then experienced a collective year-over-year sales decrease of 72 percent in April 2020, aftermarket … Continued

The demand for athleisure apparel has been soaring as Americans continue to work from home and swap their gym routines for at-home workouts. As a result, activewear companies have experienced strong sales growth over the past year, while several retailers and clothing subscription box companies have incorporated more athleisure into their offerings. Additionally, our analysis … Continued