• Retail & Ecommerce

    Glossier sales shine on Black Friday and Cyber Monday

    Glossier—the DTC beauty company that recently raised $80 million in Series E funding—has historically held one major sale each year, coinciding with Black Friday and Cyber Monday. Consumer transaction data reveals that Glossier’s sales the week of Black Friday are continuing to grow year-over-year. At the same time, a comparative analysis of other major beauty … Continued
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    • Retail & Ecommerce

    Dollar Shave Club has highest customer retention among men’s grooming subscription companies

    The COVID-19 pandemic has led to a shift in beauty and grooming habits, as exemplified by the rise of the quarantine beard and DIY haircuts. Men’s grooming subscription companies—both those that cater to clean-shaven customers and those that offer products for bearded customers—saw a higher percentage of new customers early in the pandemic compared to … Continued
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    • Retail & Ecommerce

    Hardware store sales growth decelerating after pandemic-fueled surge

    Consumer transaction data reveals that sales for the home improvement industry skyrocketed early in the pandemic as many consumers stayed at home during shelter-in-place orders. A year and a half later, home improvement sales are still higher than pre-pandemic levels, but sales growth at major hardware store chains did not maintain the same momentum in … Continued
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    • Retail & Ecommerce

    Spikes in Office Depot’s back-to-school sales vary by metro area

    This back-to-school season marks the first time that many students across the U.S. are returning to the classroom since schools transitioned to remote instruction in March 2020 amid the coronavirus pandemic. Interestingly, August 2021 consumer sales for office supply company Office Depot (which includes stores under the Office Depot and OfficeMax brands) were lower than … Continued
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    • Retail & Ecommerce

    Eyewear sales rising as Warby Parker sets sights on IPO

    Warby Parker—a Digitally Native Vertical Brand (DNVB) specializing in eyewear—has visions of an IPO. Warby Parker is known for its at-home try-ons and its “buy a pair, give a pair” initiative. The DTC company started in ecommerce and later became omnichannel, with a network of stores throughout the U.S. Consumer transaction data shows how sales … Continued
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    • Retail & Ecommerce

    Cross-shopping between Etsy and Depop increased ahead of acquisition

    In June 2021, global ecommerce company Etsy announced that it would acquire Depop, a UK-based resale marketplace that has also been gaining traction in the US. Consumer transaction data shows that during the pandemic, a growing percentage of U.S. customers at Depop have also been making purchases at Etsy. Additionally, cross-shoppers between the two companies … Continued
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