• Retail & Ecommerce

    Clothing subscription box companies restyle their offerings in pandemic

    In a challenging year for apparel companies, many clothing subscription companies doubled down on their e-commerce strategies. In March 2020, Nordstrom closed its brick-and-mortar Trunk Club locations in favor of ramping up its digital channels. Similarly, Rent the Runway announced that it would permanently close its five stores while revamping its membership tiers to eliminate … Continued
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    • Retail & Ecommerce

    Pandemic accelerates GameStop’s shift to online sales

    While GameStop (NYSE: GME) has been in the news due to the recent Reddit-fueled buzz, trading activity, and stock volatility, transaction data reveals that its sales have decreased over the last two years—exacerbated by COVID-19 as well as the increase in gaming publishers’ and console manufacturers’ direct-to-consumer offerings. Over the last 12 months, GameStop’s average … Continued
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    • Retail & Ecommerce

    Beauty subscription boxes glow during COVID-19

    When lockdown orders went into effect during COVID-19, consumers increasingly turned to online retailers for necessities. For the beauty industry, this meant a renewed interest in beauty subscription boxes. DTC beauty box companies offer subscriptions (usually monthly or quarterly) and an additional ecommerce platform for purchasing beauty and makeup products. This analysis explores how the … Continued
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    • Retail & Ecommerce

    Wine subscription companies see sales pour in during the holidays

    With COVID-19 cases continuing to rise nationwide, holiday shopping is expected to further transition away from brick-and-mortar stores and toward e-commerce. The shift to purchasing gifts online has strong implications for DTC wine subscription companies, which have historically experienced significant sales increases during the holiday season and have further exploded in popularity during the pandemic.  … Continued
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    • Retail & Ecommerce

    Amazon Prime Day 2020 was the biggest ever

    It’s prime time for online shopping. Earlier this year, Amazon announced that it would shift its annual Prime Day from mid-July to mid-October in response to the COVID-19 pandemic. New sales data shows that Amazon Prime Day 2020, which took place on October 13 and 14, outperformed previous Prime Days while also ushering in an … Continued
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    • Retail & Ecommerce

    Gymshark’s new customer acquisition is devouring the competition

    Founded in 2012, Gymshark had been swimming along stealthily until it snapped up its first ever funding round from General Atlantic at a $1.3B valuation. Its focus has primarily been on building an influencer community and selling to consumers in its home country, the UK. Its founder, Ben Francis, is now looking to shift his … Continued
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