What’s the secret to tripling sales? For Applebee’s, it’s giving away free food.
The popular clothing-subscription company Stitch Fix filed for its much-anticipated IPO, and investors can’t wait to see what it will become. One thing it probably won’t be is another Blue Apron.
It took Chipotle nearly two years, but its sales had almost recovered from several food-poisoning outbreaks that plagued its stores—and its customers—in late 2015. After a lot of reparations in the form of free burritos, sales earlier this year were nearing pre-outbreak levels. But then in July, norovirus turned up in a Virginia Chipotle. Both … Continued
Amazon’s first big move at Whole Foods was to lower prices on grocery staples, which risked a drop in revenue if shoppers chose to pocket the savings. Instead, the gamble paid off. Throughout the first week, customers still spent similarly high amounts, and the discounts increased new traffic. Transaction data shows that August 28 outpaced … Continued
The pumpkin spice latte may be Starbucks' most popular seasonal drink, but September is not the top month for sales or customer traffic.