When lockdown orders went into effect during COVID-19, consumers increasingly turned to online retailers for necessities. For the beauty industry, this meant a renewed interest in beauty subscription boxes.
Spending trends during the pandemic suggest that instead of viewing DTC meat as a one-off holiday gift, consumers now see it as a necessary service like meal kits and grocery delivery.
The shift to purchasing gifts online has strong implications for DTC wine subscription companies, which have historically experienced significant sales increases during the holiday season and have further exploded in popularity during the pandemic.
New sales data shows that Amazon Prime Day 2020, which took place on October 13 and 14, outperformed previous Prime Days while also ushering in an increase in online sales at other major retailers.