Consumer spending data reveals how sales for smoothie kits have skyrocketed throughout the pandemic, as well as which smoothie box companies are leading the pack in terms of market share growth and customer retention.
Author: Janine Perri
Brick-and-mortar retailers have been suffering during COVID-19, but one category that is expanding is dollar stores. Among dollar store companies, Dollar General experienced the highest sales growth in 2020 by capturing spend from customers who previously shopped at competitors.
While sales for the vitamin category have been decreasing over the past three years, DTC companies like Ritual and Persona have seen their sales and market share increase during COVID-19.
As schools nationwide transitioned to remote learning—with several remaining online into 2021—an area that’s been experiencing renewed interest is subscription boxes for kids.
The demand for athleisure apparel has been soaring as Americans continue to work from home and swap their gym routines for at-home workouts. As a result, activewear companies have experienced strong sales growth over the past year.
Sales in the clothing subscription category declined overall in 2020, but two companies saw year-over-year sales growth and also captured greater market share, particularly in the largest U.S. metro areas.