Author: Janine Perri

    DTC companies give vitamin industry a boost

    The pandemic has had a mixed impact on vitamin companies. While wellness giant GNC declared bankruptcy in June and announced it would close 1,200 stores, DTC vitamin companies are flourishing. More specifically, ecommerce vitamin companies like Ritual and Persona have seen their sales and market share increase during the pandemic—appealing to customers through a combination … Continued
    —

    Kids’ education box companies in a class of their own

    Subscription boxes have been booming during the pandemic, enabling consumers to shop for products such as food, alcohol, beauty, and clothing from the comfort of homes. As schools nationwide transitioned to remote learning–with several remaining online into 2021–another area that’s been experiencing renewed interest is subscription boxes for kids.  Over the past few years, several … Continued
    —

    Athleisure brands stay active during COVID era

    The demand for athleisure apparel has been soaring as Americans continue to work from home and swap their gym routines for at-home workouts. As a result, activewear companies have experienced strong sales growth over the past year, while several retailers and clothing subscription box companies have incorporated more athleisure into their offerings. Additionally, our analysis … Continued
    —

    Clothing subscription box companies restyle their offerings in pandemic

    In a challenging year for apparel companies, many clothing subscription companies doubled down on their e-commerce strategies. In March 2020, Nordstrom closed its brick-and-mortar Trunk Club locations in favor of ramping up its digital channels. Similarly, Rent the Runway announced that it would permanently close its five stores while revamping its membership tiers to eliminate … Continued
    —

    As wine delivery category grows, market share shifts

    With alcohol delivery sales reaching new heights in the pandemic, American Airlines has recently announced its plans to start a wine delivery service to sell some of its surplus wine that isn’t being consumed on flights. However, an increasingly crowded category and rising consumer demand means that market share among DTC wine companies has shifted … Continued
    —

    Beauty subscription boxes glow during COVID-19

    When lockdown orders went into effect during COVID-19, consumers increasingly turned to online retailers for necessities. For the beauty industry, this meant a renewed interest in beauty subscription boxes. DTC beauty box companies offer subscriptions (usually monthly or quarterly) and an additional ecommerce platform for purchasing beauty and makeup products. This analysis explores how the … Continued
    —