• Media & Technology

    The lasting impact of Adobe’s move to subscriptions

    When Adobe introduced its Creative Cloud subscription service in April 2012, it was unclear how consumers would respond. Would they really adopt Adobe’s new online service over the traditional boxed product? Following its release, Adobe’s average transaction value dropped from $93 in March 2012 to $40 one year later, reflecting the introduction of the lower-priced … Continued
    • Media & Technology

    Growth in daily fantasy sports as football season kicked off

    September is the biggest time of the year for daily fantasy sports (DFS) to acquire new players – and this September has been the biggest ever for the two leading companies, DraftKings and FanDuel. The number of new people spending money on these sites[1] is up 316% from last September. Among these new players, the … Continued