Thinking of cancelling your HBO Now membership now that Game of Thrones is over? You’re not alone. It’s no secret that the show caused HBO viewership to skyrocket, but just how much of HBO Now’s business depends on it? The highly anticipated Season 7 premiered in July, but since HBO Now offers a free introductory … Continued

When Adobe introduced its Creative Cloud subscription service in April 2012, it was unclear how consumers would respond. Would they really adopt Adobe’s new online service over the traditional boxed product? Following its release, Adobe’s average transaction value dropped from $93 in March 2012 to $40 one year later, reflecting the introduction of the lower-priced … Continued

September is the biggest time of the year for daily fantasy sports (DFS) to acquire new players – and this September has been the biggest ever for the two leading companies, DraftKings and FanDuel. The number of new people spending money on these sites[1] is up 316% from last September. Among these new players, the … Continued