Among those who've paid to use a dating platform, many turned to established sites, like Match.com. But sparks are flying at Tinder and Bumble, where rapid matchmaking has led to rapid sales growth.
This month marks the one-year anniversary of Donald Trump’s election to the presidency. We can now see that people who subscribed to The New York Times during the election have stuck around.
We learned last week that Netflix is planning to raise its prices (again). When this has happened in the past, notably in 2011 and in 2016, some Netflix members decided not to stick around. Time will tell if the newest price hikes will chill the company’s subscriber numbers again but, right now, Netflix is so … Continued
Thinking of cancelling your HBO Now membership now that Game of Thrones is over? You’re not alone. It’s no secret that the show caused HBO viewership to skyrocket, but just how much of HBO Now’s business depends on it? The highly anticipated Season 7 premiered in July, but since HBO Now offers a free introductory … Continued
When Adobe introduced its Creative Cloud subscription service in April 2012, it was unclear how consumers would respond. Would they really adopt Adobe’s new online service over the traditional boxed product? Following its release, Adobe’s average transaction value dropped from $93 in March 2012 to $40 one year later, reflecting the introduction of the lower-priced … Continued