About Data Points

A research blog transforming data into stories about consumer behavior. Hundreds of journalists trust our data. We have been cited in The New York Times, The Wall Street Journal, Bloomberg, and more.

    People ride Uber more than you think

    Over the past three years, Uber has grown more than 35x in the US alone: Their customers have become more engaged over time: Interestingly, highly engaged riders (those averaging 12 or more rides per month) spend less per ride than infrequent riders: And yet, those highly engaged riders have grown to make up more than … Continued

    Amazon Prime Day spike in revenue, customers

    Despite the tweets, Amazon Prime Day appears to have been a success. Single-day US sales for Amazon.com compared with a year prior: Transaction volume: +68% Revenue: +88% Customers: +57% Average transaction value: +12% ($59) Revenue per Customer: +20% ($79) Note: We compared 7/15/2015 with 7/16/2014 to match day of week For context, year-over-year revenue for … Continued

    The success of Gobble’s pivot

    Gobble was started in 2011 as a marketplace for home-cooked food. By 2014, they had become a pre-cooked meal subscription service as part of YC. Neither model really took off, so in September they pivoted again – this time to meal kits. Here’s what happened: Gobble hasn’t revealed their monthly numbers, but we believe this … Continued

    Did Munchery juice their numbers before fundraising?

    In the months before their Series C, Munchery acquired a large number of low-quality customers. While this doubled their customer base, revenue increased just 30%. The impact on Munchery’s numbers was profound: Monthly revenue per customer dropped from $75 to $53 Month-over-month retention dropped from 56% to 38% Comparing the newly-acquired customers to prior cohorts: … Continued