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Coffee subscription sales perk up during pandemic

During the pandemic, many coffee drinkers turned to DTC coffee subscription companies for their daily cup of joe. Our data reveals how three major coffee brands—Blue Bottle Coffee, Peet’s Coffee, and Philz Coffee—whose offerings include retail cafes, coffee bean delivery, and coffee subscriptions experienced a sizable shift to online sales, as well as how some smaller coffee subscription box companies saw strong sales growth during the pandemic.