When Adobe introduced its Creative Cloud subscription service in April 2012, it was unclear how consumers would respond. Would they really adopt Adobe’s new online service over the traditional boxed product? Following its release, Adobe’s average transaction value dropped from $93 in March 2012 to $40 one year later, reflecting the introduction of the lower-priced … Continued
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September is the biggest time of the year for daily fantasy sports (DFS) to acquire new players – and this September has been the biggest ever for the two leading companies, DraftKings and FanDuel. The number of new people spending money on these sites is up 316% from last September. Among these new players, the … Continued
Over the past three years, Uber has grown more than 35x in the US alone: Their customers have become more engaged over time: Interestingly, highly engaged riders (those averaging 12 or more rides per month) spend less per ride than infrequent riders: And yet, those highly engaged riders have grown to make up more than … Continued
Despite the tweets, Amazon Prime Day appears to have been a success. Single-day US sales for Amazon.com compared with a year prior: Transaction volume: +68% Revenue: +88% Customers: +57% Average transaction value: +12% ($59) Revenue per Customer: +20% ($79) Note: We compared 7/15/2015 with 7/16/2014 to match day of week For context, year-over-year revenue for … Continued
Gobble was started in 2011 as a marketplace for home-cooked food. By 2014, they had become a pre-cooked meal subscription service as part of YC. Neither model really took off, so in September they pivoted again – this time to meal kits. Here’s what happened: Gobble hasn’t revealed their monthly numbers, but we believe this … Continued
Dollar Shave Club has had quite a ramp leading up to their $75M round. Since launching their subscription service in March 2012, they’ve grown to $100M+ ARR and have yet to lose steam. For May 2015: Revenue was up 134% year over year Customer base was up 123% year over year As seen over time: … Continued