About Data Points

A research blog transforming data into stories about consumer behavior. Hundreds of journalists trust our data. We have been cited in The New York Times, The Wall Street Journal, Bloomberg, and more.

    The lasting impact of Adobe’s move to subscriptions

    When Adobe introduced its Creative Cloud subscription service in April 2012, it was unclear how consumers would respond. Would they really adopt Adobe’s new online service over the traditional boxed product? Following its release, Adobe’s average transaction value dropped from $93 in March 2012 to $40 one year later, reflecting the introduction of the lower-priced … Continued

    People ride Uber more than you think

    Over the past three years, Uber has grown more than 35x in the US alone: Their customers have become more engaged over time: Interestingly, highly engaged riders (those averaging 12 or more rides per month) spend less per ride than infrequent riders: And yet, those highly engaged riders have grown to make up more than … Continued

    Amazon Prime Day spike in revenue, customers

    Despite the tweets, Amazon Prime Day appears to have been a success. Single-day US sales for Amazon.com compared with a year prior: Transaction volume: +68% Revenue: +88% Customers: +57% Average transaction value: +12% ($59) Revenue per Customer: +20% ($79) Note: We compared 7/15/2015 with 7/16/2014 to match day of week For context, year-over-year revenue for … Continued

    The success of Gobble’s pivot

    Gobble was started in 2011 as a marketplace for home-cooked food. By 2014, they had become a pre-cooked meal subscription service as part of YC. Neither model really took off, so in September they pivoted again – this time to meal kits. Here’s what happened: Gobble hasn’t revealed their monthly numbers, but we believe this … Continued