• Media, Entertainment & Tech

MoviePass drama sends signups reeling

NOTE: Bloomberg Second Measure launched a new and exclusive transaction dataset in July 2022. Our data continues to be broadly representative of U.S. consumers. As a result of this panel change, however, we recommend using only the latest posts in assessing metrics, and do not support referring to historical blog posts to infer period-over-period comparisons. MoviePass’s recent shake-ups—like charging … Continued
  • Media, Entertainment & Tech

MoviePass ushers in surge of theater sales

In the last six months, MoviePass has exploded in popularity. Data shows subscribers really are spending more at movie theaters, as MoviePass's CEO predicted, but will it be enough?