About Data Points

A research blog transforming data into stories about consumer trends. Hundreds of journalists trust our data. We have been cited in The New York Times, The Wall Street Journal, Bloomberg, and more.

Dollar Shave Club has highest customer retention among men’s grooming subscription companies

Dollar Shave Club retains the crown for highest customer retention among a selection of DTC companies in the men’s grooming industry, while Bevel has the highest quarterly sales per customer.

Janine Perri — 01 Nov 2021

Consumers swipe right on online dating subscriptions during the pandemic

Throughout the pandemic, consumers have turned to online dating platforms to find love and make new friends. Our analysis of major online dating services reveals that Bumble experienced the strongest increases in paid subscribers early on in the pandemic, as well as a second boost during the summer of 2021.

Janine Perri — 26 Oct 2021

As Uber acquires Drizly, alcohol delivery companies remain in high spirits

The alcohol delivery market has been abuzz with activity. Even though bars and restaurants have gradually reopened during the pandemic, sales at same-day alcohol delivery companies like Drizly, Saucey, and Minibar exceed pre-pandemic levels.

Janine Perri — 25 Oct 2021

Sales spikes for TV streaming services correspond with the start of football season

While OTT streaming platforms such as Netflix (NASDAQ: NFLX) and Hulu experienced a spike in sales and customers at the start of the pandemic, a different pattern has emerged for TV streaming services. TV streaming companies, especially FuboTV, generally experience the highest spike in sales and new subscribers in September, corresponding with the start of football season.

Janine Perri — 18 Oct 2021

Hardware store sales growth decelerating after pandemic-fueled surge

Sales for the home improvement industry skyrocketed early in the pandemic as many consumers stayed at home during shelter-in-place orders. A year and a half later, home improvement sales are still higher than pre-pandemic levels, but sales growth at major hardware store chains did not maintain the same momentum in 2021 as it did in 2020.

Janine Perri — 06 Oct 2021

Spikes in Office Depot’s back-to-school sales vary by metro area

Office Depot’s August 2021 sales patterns varied by geography. Sales spikes occurred at different points during the month, with differing back-to-school dates potentially being a factor.

Janine Perri — 27 Sep 2021