• Industry Overview

    Renewed appetite for meal kits has sales rising at HelloFresh

    The struggling meal kit industry has flourished in the COVID-19 era. Whereas industry sales had previously fallen 5 percent in July 2019, the industry has gained tailwinds a year later, growing an average of 101 percent in July 2020. As shelter-in-place orders left many Americans with extra time for home cooking, a closer look at … Continued
    • Industry Overview

    Consumer spending shifts by industry in the COVID-19 era

    The coronavirus continues to impact Americans’ daily lives as many face the stark reality of shelter-in-place orders and a volatile financial market. By analyzing consumer spending, Second Measure transaction data can surface U.S. spending trends in near-real time to provide insights in these unprecedented times. Recent data reveals, as of the week of March 23 … Continued