Author: Janine Perri

    DTC flower sales have blossomed during the pandemic

    For some seasonal industries, the COVID-19 pandemic has spurred increased demand outside of the typical busy season. This is particularly true for the direct-to-consumer (DTC) flower industry—including flower subscription box companies—which experienced strong sales growth throughout 2020 and early 2021. Consumer transaction data reveals that sales for DTC flower companies were collectively 28 percent higher … Continued

    TurboTax supercharges its market share during 2021 tax season

    Due to the COVID-19 pandemic, the federal income tax deadline for individuals was extended for the past two years, to July 15 in 2020 and May 17 in 2021. Consumer transaction data reveals that, consequently, sales for the tax prep industry were more spread out in 2020 and 2021 compared to previous years, resulting in … Continued

    Ulta’s Q1 performance signals increase in beauty spend

    Increasing vaccination rates and loosening policies in regards to large gatherings and mask-wearing have re-ignited consumers’ interest in beauty products. One of the main beneficiaries of this phenomenon is Ulta Beauty, whose Q1 2021 earnings outperformed investors’ expectations. Consumer transaction data reveals that Ulta’s 2021 sales are surpassing historical performance, with sales in March and … Continued

    DTC companies capturing larger share of furniture sales

    Consumer spending data reveals that home furniture sales have grown during the pandemic. While traditional furniture retailers have experienced modest sales growth since summer 2020, direct-to-consumer (DTC) furniture companies are experiencing greater growth and capturing an increasing percentage of market share. This is likely due to both the closure of brick and mortar stores and … Continued

    Gym sales warm up as home fitness cools down

    Fitness centers and gyms in many states are reopening as vaccination rates continue to increase. However, while gym facilities were closed early in the pandemic, many people turned to home fitness companies for workout equipment. Sales growth skyrocketed for home fitness brands over the past year, and one emerging player in the industry, Mirror, was … Continued

    Fashion resale platforms outperform retailers during pandemic

    As environmentally-conscious consumers turn away from fast fashion and seek more sustainable alternatives, resale marketplaces have been on the rise. Furthermore, traditional retailers have started implementing new resale initiatives; Lululemon recently announced a resale program for pre-owned activewear, and Neiman Marcus launched a platform for its stylists to sell clients’ unwanted handbags and accessories. Transaction … Continued