Author: Janine Perri

    Clothing subscription box companies restyle their offerings in pandemic

    In a challenging year for apparel companies, many clothing subscription companies doubled down on their e-commerce strategies. In March 2020, Nordstrom closed its brick-and-mortar Trunk Club locations in favor of ramping up its digital channels. Similarly, Rent the Runway announced that it would permanently close its five stores while revamping its membership tiers to eliminate … Continued
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    As wine delivery category grows, market share shifts

    With alcohol delivery sales reaching new heights in the pandemic, American Airlines has recently announced its plans to start a wine delivery service to sell some of its surplus wine that isn’t being consumed on flights. However, an increasingly crowded category and rising consumer demand means that market share among DTC wine companies has shifted … Continued
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    Beauty subscription boxes glow during COVID-19

    When lockdown orders went into effect during COVID-19, consumers increasingly turned to online retailers for necessities. For the beauty industry, this meant a renewed interest in beauty subscription boxes. DTC beauty box companies offer subscriptions (usually monthly or quarterly) and an additional ecommerce platform for purchasing beauty and makeup products. This analysis explores how the … Continued
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    Meat delivery companies find rare opportunity in the pandemic

    Similar to categories like toilet paper, there have been meat shortages across the U.S. in the COVID-19 era.  In response, many Americans turned to DTC meat companies, which experienced strong sales increases early in the pandemic. Spending trends during the pandemic suggest that instead of viewing DTC meat as a one-off holiday gift, consumers now … Continued
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    Wine subscription companies see sales pour in during the holidays

    With COVID-19 cases continuing to rise nationwide, holiday shopping is expected to further transition away from brick-and-mortar stores and toward e-commerce. The shift to purchasing gifts online has strong implications for DTC wine subscription companies, which have historically experienced significant sales increases during the holiday season and have further exploded in popularity during the pandemic.  … Continued
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    Amazon Prime Day 2020 was the biggest ever

    It’s prime time for online shopping. Earlier this year, Amazon announced that it would shift its annual Prime Day from mid-July to mid-October in response to the COVID-19 pandemic. New sales data shows that Amazon Prime Day 2020, which took place on October 13 and 14, outperformed previous Prime Days while also ushering in an … Continued
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