What’s the secret to tripling sales? For Applebee’s, it’s giving away free food.
The popular clothing-subscription company Stitch Fix filed for its much-anticipated IPO, and investors can’t wait to see what it will become. One thing it probably won’t be is another Blue Apron.
It took Chipotle nearly two years, but its sales had almost recovered from several food-poisoning outbreaks that plagued its stores—and its customers—in late 2015. After a lot of reparations in the form of free burritos, sales earlier this year were nearing pre-outbreak levels. But then in July, norovirus turned up in a Virginia Chipotle.
We learned last week that Netflix is planning to raise its prices (again). When this has happened in the past, notably in 2011 and in 2016, some Netflix members decided not to stick around. Time will tell if the newest price hikes will chill the company’s subscriber numbers again but, right now, Netflix is so dominant in the streaming-video landscape, the truth is, it might not really matter.
Amazon’s first big move at Whole Foods was to lower prices on grocery staples, which risked a drop in revenue if shoppers chose to pocket the savings. Instead, the gamble paid off. Throughout the first week, customers still spent similarly high amounts, and the discounts increased new traffic.
Thinking of cancelling your HBO Now membership now that Game of Thrones is over? You’re not alone. It’s no secret that the show caused HBO viewership to skyrocket, but just how much of HBO Now’s business depends on it?