Author: Kate Gessner

    Despite Black Friday closure, REI holiday sales climb

    Black Friday backlash has been on the rise in recent years, and perhaps no store has been a stauncher opponent than REI, which will be closed on Thanksgiving and Black Friday for the third year in a row. While closing on Black Friday has been a principled—rather than promotional—move, the decision didn’t hurt the company’s bottom line. Against odds, the first closure in 2015 actually coincided with an increase in year-over-year sales for Black Friday week.