Nothing hairy about Dollar Shave Club’s growth

NOTE: Bloomberg Second Measure launched a new and exclusive transaction dataset in July 2022. Our data continues to be broadly representative of U.S. consumers. As a result of this panel change, however, we recommend using only the latest posts in assessing metrics, and do not support referring to historical blog posts to infer period-over-period comparisons.

Dollar Shave Club has had quite a ramp leading up to their $75M round. Since launching their subscription service in March 2012, they’ve grown to $100M+ ARR and have yet to lose steam.

For May 2015:

  • Revenue was up 134% year over year
  • Customer base was up 123% year over year

As seen over time:
revenue growth
customer growth
Note: These are observed totals from our US consumer panel. We estimate 1.3 to 1.6 million customers spent $11 to 14 million at Dollar Shave Club in May.

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