Bloomberg Second Measure transaction data analytics feeds are now available for the first time via Bloomberg Data License. This enables quants and research analysts to seamlessly connect our dataset with Bloomberg’s more traditional Data License content for early insight into the performance of consumer companies with greater depth of analysis. Read the announcement here.

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    • Retail & Ecommerce

    Big-box retailers closed last Thanksgiving saw a decrease in sales

    In 2020, several big-box chains—including Walmart, Target, and Best Buy—announced that they would close their retail locations on Thanksgiving Day due to the ongoing COVID-19 pandemic. Consumer transaction data reveals that among the three companies, Walmart saw the most significant decrease in year-over-year sales the week of Thanksgiving that year.
    Janine Perri — 22 Nov 2021
    • Retail & Ecommerce

    Glossier sales shine on Black Friday and Cyber Monday

    Glossier—the DTC beauty company that recently raised $80 million in Series E funding—has historically held one major sale each year, coinciding with Black Friday and Cyber Monday. Here's how sales during Glossier’s sales events compare to its sales the rest of the year.
    Janine Perri — 11 Nov 2021
    • Retail & Ecommerce

    Dollar Shave Club has highest customer retention among men’s grooming subscription companies

    Dollar Shave Club retains the crown for highest customer retention among a selection of DTC companies in the men’s grooming industry, while Bevel has the highest quarterly sales per customer.
    Janine Perri — 01 Nov 2021
    • Retail & Ecommerce

    Hardware store sales growth decelerating after pandemic-fueled surge

    Sales for the home improvement industry skyrocketed early in the pandemic as many consumers stayed at home during shelter-in-place orders. A year and a half later, home improvement sales are still higher than pre-pandemic levels, but sales growth at major hardware store chains did not maintain the same momentum in 2021 as it did in 2020.
    Janine Perri — 06 Oct 2021
    • Retail & Ecommerce

    Spikes in Office Depot’s back-to-school sales vary by metro area

    Office Depot’s August 2021 sales patterns varied by geography. Sales spikes occurred at different points during the month, with differing back-to-school dates potentially being a factor.
    Janine Perri — 27 Sep 2021
    • Retail & Ecommerce

    Eyewear sales rising as Warby Parker sets sights on IPO

    As Warby Parker prepares to go public, consumer transaction data shows that the DTC company’s quarterly sales have exceeded pre-pandemic levels. Here's how the eyewear company stacks up against omnichannel and online-only competitors.
    Janine Perri — 15 Sep 2021

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