NOTE: Bloomberg Second Measure launched a new and exclusive transaction dataset in July 2022. Our data continues to be broadly representative of U.S. consumers. As a result of this panel change, however, we recommend using only the latest posts in assessing metrics, and do not support referring to historical blog posts to infer period-over-period comparisons.
Over the past three years, Uber has grown more than 35x in the US alone:
Their customers have become more engaged over time:
Interestingly, highly engaged riders (those averaging 12 or more rides per month) spend less per ride than infrequent riders:
And yet, those highly engaged riders have grown to make up more than 1/3 of Uber’s domestic bookings (i.e., gross revenue / GMV):
Perhaps even more impressively:
- US customers:
- 40% ride at least 4 times per month
- 20% ride at least 7 times per month
- US bookings:
- 20% is from customers riding at least 20 times per month
- 7% is from customers riding at least 32 times per month
The 32-per-month club represents the top 1% of Uber riders. How’s that for commuting?
You may wonder:
- How does this compare to Lyft?
- Who’s growing faster?
- Who’s stealing more customers?