Chipotle recovering from food safety scare

NOTE: Bloomberg Second Measure launched a new and exclusive transaction dataset in July 2022. Our data continues to be broadly representative of U.S. consumers. As a result of this panel change, however, we recommend using only the latest posts in assessing metrics, and do not support referring to historical blog posts to infer period-over-period comparisons.

Ahead of Chipotle’s earnings release today, we took a quick look at the behavior of paying customers since the outbreaks.

With millions cashing in on Chipotle’s free burrito campaign, the troubled restaurant chain seems to be bouncing back from its food safety scare.

By the end of March, monthly paying customers had reached 79% of pre-outbreak levels[1]:

More importantly, these customers have been coming back[2] and paying on average $12.97 (-4.2% YoY) for each meal:

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  1. Comparing Mar 2016 to Oct 2015 ↩︎
  2. Retention = % of previous month’s paying customers that returned this month ↩︎