Chipotle recovering from food safety scare

Ahead of Chipotle’s earnings release today, we took a quick look at the behavior of paying customers since the outbreaks.

With millions cashing in on Chipotle’s free burrito campaign, the troubled restaurant chain seems to be bouncing back from its food safety scare.

By the end of March, monthly paying customers had reached 79% of pre-outbreak levels[1]:

More importantly, these customers have been coming back[2] and paying on average $12.97 (-4.2% YoY) for each meal:

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  1. Comparing Mar 2016 to Oct 2015 ↩︎
  2. Retention = % of previous month’s paying customers that returned this month ↩︎