How Streaming Companies Can Understand the Shifting Landscape With Consumer Transaction Data
In the era of COVID-19 and post-pandemic recovery, streaming service executives are increasingly dependent on data-driven approaches for understanding their customer base. Transaction data provides a quantitative view into company performance and consumer trends to empower responsive decision making in uncertain markets.
Benchmark business health metrics against competitors, understand market share shifts among streaming services, and see breakouts by subsidiary lines of business.
Identify high-growth geographies for business expansion, as well as opportunities for targeted marketing and high-value partnerships.
Analyze shifts in key performance metrics, such as customer retention, over time to better understand changes in customer engagement and trends.