Get insights on the drivers of market share changes
Spend Migration leverages millions of consumers’ purchase histories to help businesses understand how a market is growing as a whole and uncover the drivers behind changes in market share. These drivers include customer segments, geographic regions, and key competitors — all of which can be analyzed across both online and in-store channels.
Benchmark growth against top competitors and understand key drivers behind market share shifts within your competitive set.
See where your customers are coming from and where else they are purchasing to understand trends within your market.
Identify high-value geographies or struggling markets to support targeting and promotional strategy.