How Retail and Ecommerce Companies Can Leverage Insights From Consumer Transaction Data
In the era of COVID-19, retail and ecommerce executives are increasingly dependent on data-driven approaches for understanding their customer base. Transaction data provides a quantitative view into company performance and consumer trends to empower responsive decision making in uncertain markets.
Competitive Intelligence
Benchmark business health metrics against competitors with insights on sales trends, market share, and average transaction values, as well as breakouts by purchase channel.
Growth Strategy
Identify high-growth geographies for store expansion, as well as opportunities for targeted marketing and high-value partnerships.
Consumer Insights
Analyze shifts in key performance metrics such as customer acquisition and lifetime sales per customer to better understand changes in consumer trends.